Head of Product

2024 – now

Eythos is a global art storage and logistics provider used by the world's most renowned art galleries and the most discerning art collectors.

For Eythos I returned to what I love; a hands-on role where I look after all design related work required within a fast growing startup. Branding, product design, UI, UX and visual design for the client app, the internal operations app, the marketing website, a variety of printed material and corporate design.

eythos.com

Senior Design Manager

2019 - 2024

ExpressVPN is the world's premium VPN, used by millions of people every day.

I manage a team of 10+ Visual, UX and Motion designers. We produce all brand assets, advertisements, marketing materials, we improve the web site UX and much more. During my time at ExpressVPN I was also part of a large rebranding project.

From when I joined, I helped the design team grow from just three to 30+ designers.

expressvpn.com

ExpressVPN is the world's premium VPN, used by millions of people every day.

I managed a team of 10+ Visual, UX and Motion designers. We produce all brand assets, advertisements, marketing materials, we improve the web site UX and much more. During my time at ExpressVPN I was also part of a large rebranding project.

From when I joined, I helped the design team grow from just three to 30+ designers.

Digital Design Director

2019

Fitch (now Landor) is the world's leading branding and retail design studio with offices across the world.

I led the digital design team, covering all UI and UX output. Together we created some of Hong Kong's best digital work for the region's most forward thinking clients in the retail and member's club space.

landor.com

Design Director

2017 – 2018

Hi Mum! Said Dad is a full service digital agency focusing on designing and developing iOS and Android apps, but extending to CRM and payment platforms. Clients include The National Trust, Good Energy, Carling and a number of smaller businesses and startups.

I managed a team of talented designers, covering all visual and UX design output and I worked closely with strategy and development teams, generating new business and maintaining relationships with existing clients.

himumsaiddad.com

Designer

2010 – 2017

From 2010 to 2017 I worked at a number of tech startups in London, for which I did all things design related; I designed the core apps (both UI and UX), marketing websites, presentations, campaigns and everything in between.

To name a few: Dash Audio offers bespoke podcasting apps including a dashboard with detailed data that at the time was unprecedented. Kindeo started out as a diary app that evolved in a personalised messaging app. Luxup is a voucher app in the luxury fashion industry.

Designer

2007 – 2010

Voted by many within the industry, Selfridges is the world’s best department store. In fact, it won that title twice during my time there.

I had the privilege to build its brand through a variety of exciting projects, most notably the design of their Centenary Exhibition in 2009. I designed many in-store graphics, campaigns as well as packaging for their own label food.

selfridges.com

Tacodeno

Tacodeno

Tacodeno