Design Leader & Product Strategist

I am a multidisciplinary designer and manager with a decade of experience building products and scaling international teams. My career is defined by a unique dual-focus: the technical precision required for high-fidelity product design and the strategic vision needed to lead complex, hyper-growth creative organisations.

What I Bring to the Table

I thrive at the intersection of brand identity and functional utility. Whether I am architecting end-to-end product experiences (from client portals to internal operations platforms), defining long-term roadmaps, or directing global rebrands, I focus on building systems that are both beautiful and scalable.

Leadership & Philosophy

My approach to management is rooted in clarity, accountability, and the professional growth of my team. Having scaled a design department from 4 to 30 at ExpressVPN, I have developed a robust "management toolbox" for navigating the nuances of multi-disciplinary teams across various time zones and cultures. I am an expert in the full talent lifecycle—from conducting deep-dive technical interviews to implementing rigorous self-assessment frameworks that help designers reach the next stage of their careers.

Core Expertise

• Product Design: UI/UX for client and operations platforms, wire-framing, and comprehensive product specification.

• Brand & Marketing: Web design, content strategy, custom illustration, and professional photography.

• Leadership: Global team management (10+ direct reports), design systems architecture, and cross-functional hiring (Engineering, Brand, and Editorial).

• Operations: Internal workflow optimisation, roadmap development, and performance-based, empathetic mentorship.